Breathless excitement as the ICC announced on Friday that the Johnnie Walker Super Series telecasts will be seen live on 3G mobile phones.
Well, not all 3G mobile phones. It helps if the major sponsor of the home team has exclusive rights to the 3G telecast in its territory of coverage. Here's the ICC press release and the Sydney Morning Herald's report, the only one I have seen to date which is not a blatant rehash of the ICC copy.
No indication yet of how out of pocket this latest cash cow will leave the punters. Let the Digital Divide rock!
(NB: I do not own a 3G mobile phone and have no plans to get one, even following this announcement.)
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