Something very noticeable about local television when I was in Newcastle for a few days last week were the frequent ads featuring a chappie from the Central Highlands Regional Council speaking on behalf of the Australian Coal Commission and promoting its Orwellian "cut emissions not jobs" website. With the Newcastle viewing area being host to a number of collieries, this was clearly one of the areas that the ACC was targeting with an intense advertising campaign.

GetUp! has produced an ad which takes the piss out of the ACC's campaign (and takes a tangential swipe at Kraft's disastrous iSnack2.0 at the same time). Unlike the coal lobby, GetUp! doesn't have a mine full of available funds to put their ads on the tele.

Here is GetUp!'s ad that they want to get on the air. More information about supporting their campaign can be found here.

(The Australian Coal Association's "Cut Emissions Not Jobs" website can be reached here.)